Sunday, May 12, 2013

Where is the chocolate?

Yesterday I wanted to make one of my favourite desserts ever: toasted bread, olive oil, salt and chocolate on top. I went to the store I was expecting to find a huge variety of chocolates, but to my surprise there were only 3 kinds of chocolate bars!
  • Lindt 70% 
  • Hersheys
  • Symphony bar

Should I complain? 

No, they had 1 variety of dark chocolate and 1 variety of milk chocolate and a thing they can no longer call chocolate but that it resembles the taste aka Hershey. So there was enough to make everybody happy. No reason to complain.

Loosing the essence

What made me sad was to see that the rest of the products that occupied a space of around 3mx2m where products with chocolate in them like goji berries coated with dark chocolate, chocolate bars, chocolate cups, chocolate balls, rice in chocolate and other chocolate variations, but as far as pure chocolate they only had 3 that took probably 1% of the shelf space.

It made me sad because I thought that we are forgetting the essence of things and because probably nobody buys chocolate bars anymore, we prefer the products that make the mix for us and sell us the total experience instead of letting us combine the chocolate with other things and letting us imagine/play with one of the most delicious things that exist.

Here's the recipie for Bread with chocolate and Olive oil, :-D

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